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Miami Beach (마이애미 비치), NAR News (National Association of Realtors / 전미 부동산 중개인 협회)

(마이애미부동산) Is it better to underprice or overprice a listing?‏ (마이애미부동산)

(마이애미부동산)

NEW YORK – Aug. 9, 2013 – Some real estate agents price a property lower than nearby homes, hoping that a bidding war will break out. New research, however, suggests that setting the initial asking price 10 percent to 20 percent lower than comparable residences lowers the sale price by about $117 to $187, according to research published in the May issue of the Journal of Economic Behavior & Organization.

On the opposite end, an initial asking price 10 percent to 20 percent higher than comparables can yield a slight gain – $117 to $163 – in sales price.

The study, based on analysis of nearly 15,000 property deals in Delaware, New Jersey and Pennsylvania over a four-year period, pointed to “anchoring” as reason for the final sale price difference.

“Anchoring” refers to people’s tendency to rely on the first piece of information offered – the anchor – and to interpret additional information that follows based on the data they heard first.

In terms of real estate, “buyers (who heard that a seller wants a bit more money than similar nearby homes) will turn to the good attributes that justify the high price,” explains Grace Bucchianeri, a former University of Pennsylvania professor and co-author of the study.

She and former Penn lecturer Julia Minson also discovered that real estate agents usually recommend underpricing, in part to reach a deal earlier – an approach that saves the agent time and money.

The study, however, did not look at a listing’s time on market based on whether the seller overpriced or underpriced the property.

Source: Wall Street Journal (08/09/13) P. M3; Tanaka, Sanette

© Copyright 2013 INFORMATION, INC. Bethesda, MD (301) 215-4688

(마이애미부동산)

About jennyformiamihome

성심껏 도와드리겠습니다. 연락주시면 바로 상세히 답변드립니다. Jenny Shin / 신정미 부동산 (Broker's Real Estate) 남부 플로리다 마이애미 지역 한인 부동산 주택매매 렌트 싱글하우스 타운하우스 콘도 브라워드 카운티 마이애미 데이드 카운티 포트로더데일 웨스턴 코랄스프링 도랄 Rent or Buy single house, town house and Condo Miami Dade County / Broward County, fort lauderdale, coral springs, copper city, weston, doral 1398 SW 160TH AVE. SUITE 105 Weston, FL. 33326 Direct : 954-551-0236 Office : 954-384-1616 Fax : 954-697-0447 E-mail : jenny_shin62@hotmail.com

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JENNY SHIN PROFILE


Jenny Shin / 신정미 부동산
(Broker's Real Estate)
1398 SW 160TH AVE. SUITE 105
Weston FL 33326
Direct : 954-551-0236
Office : 954-384-1616
Fax : 954-697-0447
E-mail : jenny_shin62@hotmail.com

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